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11-19-2025 - Good Morning! It's Wednesday. I'm thinking of dropping the Print & Mail category from the free advertising offer. There has always been a wide range of prices listed for this service. I'm thinking that "Circular Mailing" is more suited to home-based Mail Order Dealers. My Folgers Black Silk coffee is ready.
--- Here's an idea: Split a 3-inch display ad with another dealer. Each dealer publishes their copy with non-competing ads, of course. Dealers coordinate to ensure they publish in different adsheets or ad magazines. Twice the coverage but not twice the cost. In some adsheet and magazines, 3-inch ads don't cost three times as much to publish as a 1-inch ad. Even if you don't get a price break, you get a circulation break!
--- Not much in the mail today. I did get another offer using that old mailing label with the same list number. For a while, it seemed like everyone and their dog, and possibly their cat, had been provided with that list. I say possibly their cat because cats are usually wise to the oversold list problem. Dogs, not so much.
--- I get a lot of mail for "overworked" programs, sent by those who don't yet know they're overworked. Could we get some new programs, please? I don't do programs, so I'm asking on behalf of those who do. I sometimes feel sorry for those folks.
11-18-2025 - Good Morning! It's Tuesday, whatever that means to you. I have been fine-tuning the advertising offer over the last few days. I'm trying to include as many advertising opportunities as possible while still avoiding money-making programs. Every Mail Order website and print publication I know of hosts programs, so I think it's a good idea to specialize. Look it over and send me your ads! My Folgers Black Silk coffee is ready.
--- From the U.S. Bureau of Labor Statistics - Economics Daily - Trends in retail trade holiday employment buildups and layoffs - The winter holiday season affects employment in several retail industries each year. Among the nine retail trade industries, five typically experience employment buildups in October, November, and December, and layoffs in January and February. Employment in these industries increased by 492,000 during October, November, and December 2024, a slightly stronger holiday buildup than in 2023. The subsequent holiday layoff in January and February was smaller than the layoff in 2024, with retailers retaining 29,000 seasonal employees in 2025, compared with 4,000 in 2024. Retailers hired 560,000 seasonal employees during the holiday buildup in 2018 and 625,000 in 2019, prior to the COVID-19 recession. During the respective holiday layoffs in January and February, retailers laid off 133,000 more employees than they hired during the buildup in 2018 and 40,000 more than the 2019 buildup. (Pandemic-related job losses in retail trade mostly occurred in April 2020.) During the next two holiday seasons (2020–2022), holiday hiring remained steady, with retailers hiring 634,000 and 602,000 seasonal employees in 2020 and 2021, respectively. However, the layoffs that followed marked a shift in trend as retailers began retaining seasonal employees. Retailers retained 127,000 seasonal employees in 2021 and 168,000 in 2022. In the most recent three holiday seasons (2022–2025), trends in both holiday buildups and layoffs shifted. During the holiday buildups in 2022–2024, retailers added an average of 475,000 seasonal employees, below the average buildup of 605,000 employees in 2018–2021. Although retailers continued to retain seasonal employees, the layoffs edged closer to the buildups. In 2023–2025, retailers retained an average of 28,000 employees, below the average of 148,000 in 2021 and 2022. Data are from the Current Employment Statistics program and are not seasonally adjusted.
--- Remembering Glenn Bridgeman, publisher of the "Mail Order Opportunities" and "Introduction to Mail Order" extra income advertising tabloids. Glenn passed away in 2020 at the age of 79. Do you remember those tabloids?
--- Have you seen those "Print & Mail" offers that list a price so low it couldn't be done even if the paper were free? Top that off with a 50% dealership, and they'll do the impossible for half the cost. A $2.00 Walmart calculator can save you a lot of money!
--- I sometimes see ads for paper clip art collections. There was a time when there was no alternative for the average home-based business but to cut out a piece of paper clip art and paste it to the master copy of a sales letter or circular. Now, of course, we design most of our sales material using a computer. Are any Mail Order Dealers out there still pasting?
+++ It might be hard to believe, but there was once a time when being over your head in debt was a catastrophe rather than an ordinary condition in life.
--- From the U.S. Attorney's Office - Southern District of Texas - This matter occurred on date indicated, but not published at that time due to government shutdown. Press release posted and made available following the return to normal operations. HOUSTON – The final person in a large-scale mail theft and credit card fraud scheme has been ordered to prison, announced U.S. Attorney Nicholas J. Ganjei. Bradley Kane Zarco, 39, of Houston, pleaded guilty April 28. U.S. District Judge Andrew S. Hanen has now imposed a 60-month-term of imprisonment for Zarco. He must also serve three years of supervised release following his sentence. In handing down the prison terms, Judge Hanen noted Zarco’s extensive criminal history involving violent offenses and identity theft. Zarco admitted to obtaining stolen U.S. mail containing new credit cards and bank statements for intended account holders. They called financial institutions to activate the stolen credit cards, increased credit limits and changed information. The stolen credit cards were used to purchase goods, services, gift cards, cash and merchandise at retail stores.